Press Release
June 20, 2024
ATX to Debut IP-Streaming Managed Video Solution for SMB Sector at HITEC 2024
The Visium MVP Solution is a low-cost, easy-to-use video distribution system optimized for restaurants, bars and other businesses with multiple televisions
SAN DIEGO, June 20, 2024 – ATX Networks, a global leader in broadband access and media distribution solutions, today introduced the Visium™ MVP, an end-to-end managed video solution optimized for small and medium businesses (SMBs), including restaurants, bars and gyms.
The Visium MVP combines the capabilities of the new Visium MD Mini media gateway, the Visium MVP control app and the Visium Set-Back Box (SBB) to provide PayTV providers and systems integrators with a powerful-but-affordable solution that simplifies the distribution and control of content in multi-television environments through an easy-to-use mobile app and solves viewing synchronization issues in these venues.
“Many PayTV providers have historically lacked a purpose-built solution for the SMB market, requiring them to go to market with solutions designed for residential environments or large commercial sites,” said Jeff McInnis, General Manager of ATX’s Media Distribution business. “The Visium MVP was designed to target this market segment by equipping video service providers with a fully managed and cost-optimized solution that delivers an industry-leading end-user experience.”
Sports bars and other establishments can also leverage the Visium MVP’s support for local channel insertion for advertising and other digital signage use cases.
Deploying equipment designed for residential customers in small and medium business settings introduces several end-user experience issues, including the need to track and manage multiple remotes to change television channels. In addition, deploying residential IPTV set-top boxes (STBs) can result in the same content running on adjacent televisions being out of sync by as much as several seconds.
Optimized for ingesting streaming IP media from a Content Delivery Network (CDN), the Visium MVP supports content distribution using QAM over existing coax or IP over ethernet wiring, eliminating the need for costly rewiring. Sports bars and other establishments can also leverage the Visium MVP’s support for local channel insertion for advertising and other digital signage use cases.
Another critical component of the managed video solution is the ATX Visium SBB, a Pro:Idiom®-compatible adapter that works in conjunction with the MD Mini to coordinate content delivery and conserve valuable bandwidth.
The tightly integrated system is also designed to self-install, giving PayTV providers and integrators the option to deploy the solution without dispatching technical resources to the commercial locations. Both the Visium MD Mini and SBB auto connect with the Visium Manager, an element management system that configures and monitors ATX media distribution solutions, when connected and powered up.
The MVP Solution will be demonstrated at the Hospitality Industry Technology Exposition and Conference (HITEC), taking place in Charlotte, NC, from June 24-27. ATX booth (2350) visitors can also explore commercial services gateways from the Visium MD family featuring IP-ingest capabilities. In addition, ATX will be demonstrating the DVIS™ II channel insertion solution, the IP-capable successor to its widely deployed QAM-based channel insertion platform.
For more information, please visit www.atx.com.
About ATX Networks
ATX Networks is an innovation leader in broadband access, media distribution and sustainable energy storage. ATX’s market-leading and award-winning solutions are based on Agile Innovation design principles, enabling communications service providers to futureproof and evolve their networks in lockstep with market demand and in compliance with environmental standards. ATX partners with the world’s most innovative cable, satellite, fixed telecom, wireless and media broadcast service providers to improve people’s lives by enabling affordable and reliable broadband connectivity and media content for everyone, everywhere. For further information, visit ATX at www.atx.com, and follow us on LinkedIn.