Blog
October 7, 2020
Pandemics, Disasters Raise Channel Insertion Profile
By Joe McGarvey, Senior Director, Marketing | So much has changed about our day-to-day lives over the past seven months or so: the way we work, how we buy groceries, how our children learn and even what we wear and how we behave when we venture outside. Normalcy, like Elvis, left the building sometime around [...]
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September 10, 2020
Why Upgrading Your GainMaker Amplifiers is as Easy as 1-2-3
By Joe McGarvey, Director, Marketing | Earlier this year, ATX Networks completed a technology licensing agreement with Cisco® that effectively extended the life and evolutionary path of the venerable GainMaker® amplifier product family. Ever since, we’ve been working tirelessly to make it as easy and seamless as possible for current GainMaker customers to protect and [...]
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September 8, 2020
When will 10G of Bandwidth Not be Enough?
By Joe McGarvey, Senior Director, Marketing | OK, so that’s a trick question. Nobody, short of Nostradamus or even Achilles the Cat, can predict with any certainty when a 10Gbps pipe will lack the heft that subscribers will require to effectively participate in the digital environments they desire. What’s certain, though, is that a 10Gbps [...]
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May 20, 2020
ATX GainMaker-Compatible Amplifiers: Accept no Substitutes
By Joe McGarvey, Senior Director, Marketing | The English language is rife with idioms about authenticity. Advertisers scream at us daily to “accept no imitations” or “purchase no substitutes.” Even common surnames, like “McCoy,” have morphed into catchphrases to distinguish the “real” from the wannabe. Why the obsession with originality? One reason might be as [...]
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May 13, 2020
What will be the Long-Term Impact of COVID-19 WFH Policies on MSOs?
By Joe McGarvey, Senior Director, Marketing | Over the next couple of months, ATX Networks will roll out what we are calling the 2050 Project, a vision and technology roadmap designed to assist MSOs in extending the longevity of their HFC networks for the next 30 years. It’s an ambitious plan, and one we hope [...]
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April 23, 2020
Why Satellite-to-IP Transition is only First Phase of Audio Distribution Revolution
By Joe McGarvey, Senior Director, Marketing | Is the radio industry’s era of satellite-based audio content transmission coming to a close? Many radio networks around the world are involved in serious investigations of the many merits of moving their audio distribution operations to an Internet-based model. The article covers a few of the remaining hurdles [...]
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April 22, 2020
Start Building the HFC Network of the Future – Today
By Joe McGarvey, Senior Director, Marketing | Futurists, looking ahead to the technology landscape of the year 2050, envision a communications environment that looks like something out of a science-fiction movie. Think holodecks and other deeply immersive experiences that blur the boundaries between humans and machines. Nobody, of course, can predict with any accuracy what [...]
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January 13, 2020
Long Live the HFC Network!
By Joe McGarvey, Senior Director, Marketing | Legend has it that Mark Twain, after encountering his obituary in a newspaper, quipped that reports of his death were greatly exaggerated. Given voice, the Hybrid Fiber-Coax (HFC) network that brings video and high-speed Internet into millions of homes and businesses might have something similar to say. HFC, [...]
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August 23, 2019
An Ode to the Outside Plant
By Joe McGarvey, Senior Director, Marketing | I’m not suggesting that the run of coaxial cable that makes up the last mile of your network is a work of art or an awe-inspiring technological achievement that merits immortalization in verse. But, all in all, it’s not exactly chopped liver, either. Much of the hardline cable [...]
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July 17, 2019
What Factors are Contributing to DAA and other Deployment Delays?
By Joe McGarvey, Senior Director, Marketing | It’s not exactly a secret that much of the momentum behind the real-world installation of Distributed Access Architecture (DAA) has diminished over the past year or so. Numerous and recent media accounts, like this one, correctly identify a slowdown in DAA adoption for 2019 and point a finger [...]
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